Last month I was lucky enough to be invited to attend the RSPCA Good Business Awards, 2007. Held at the Natural Histoy Museum in London, it made for a truely beautiful venue. The tables were arranged around the Diplodocus skeleton in the central hall gallery which seemed to me to be both stunning (with vibrant green lighting) and appropriate given the cause.

It has to be said the food was delicious, service was of a high standard (as far as I’m concerned this can simply be measured by how regularly your champagne is topped up!) and the entertainment was fairly good.

Congratulations to Waitrose for winning in the Food, Supermarket category, Lush - winner in Cosmetics and Urban Decay Cosmetics (which I personally love) also nominated for an award.

Coincidentally, I was reading Marketing while on the train back from Surrey yesturday and spotted that the RSPCA had been chosen for the regular ‘We’ll Call You’ review. This is where a different company is chosen each week who Marketing then call while posing as a customer. The company is then given a review and a score out of 10 for their info, help etc. This week they spoke to the RSPCA about advice for keeping dogs safe on Bonfire night. The result was a score of 9 out of 10 as the member of staff was ‘polite’, ‘demonstrated her awareness that each pet is different and responds differently to fireworks in completely different ways’ and ’she took pride in the advice she gave’.

As an animal lover, I very much support the good work the RSPCA does and it’s great to see them receiving some appreciation for it. Well Done RSPCA!